Insights & Ideas
The Lab Notes.
Thoughts on AI, design, digital marketing, and building businesses in East Africa.
Latest Posts
TikTok for Business in Kenya: A 2026 Playbook
TikTok's East African user base has exploded. Here's how to turn views into customers, not just followers.
Social Media
7 min read . June 2026
M-Pesa Integration: The Complete Developer Guide
Everything you need to know about integrating Safaricom's payment API into your web platform.
Web Design
15 min read . June 2026
What Your Website Analytics Are Actually Telling You
Most business owners look at the wrong numbers. Here's what to track and why.
Analytics
10 min read . June 2026
Building a Brand That Competes Globally From Nairobi
Geography is no longer a limitation. This is how East African brands can look and feel international.
Branding
9 min read . June 2026
ChatGPT Prompts That Actually Work for African Businesses
Stop wasting time on generic AI outputs. These prompts are tuned for the East African market.
AI
12 min read . June 2026
Why Your Website Loads Slow in Kenya (And How to Fix It)
Bandwidth constraints affect your bounce rate. Here's a technical guide to optimization for East Africa.
Performance
11 min read . June 2026
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