Legal
Privacy Policy
Last Updated: September 2026
This policy explains how Samelite Creative Lab collects, uses, and protects your personal information. We take your privacy seriously.
1. Introduction
Samelite Creative Lab ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at samelitecreativelab.co.ke (the "Site") or engage our services.
Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site. We reserve the right to make changes to this policy at any time. We will notify you of any changes by updating the "Last Updated" date at the top of this page.
2. Information We Collect
We may collect information about you in a variety of ways:
Personal Data You Provide When you fill out our contact form, book a strategy call, or communicate with us via email or WhatsApp, you may voluntarily provide: - Full name - Email address - Phone number - Business name and industry - Project details and requirements - Any other information you choose to share
Automatically Collected Data When you visit our Site, certain information is collected automatically through cookies and similar tracking technologies, including: - IP address and approximate geographic location - Browser type and version - Operating system - Pages visited and time spent on each page - Referring URLs - Device type (desktop, mobile, tablet)
Analytics Data We use Google Analytics to understand how visitors interact with our Site. This service collects anonymised data about your browsing behaviour. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
3. How We Use Your Information
We use the information we collect to:
- ·Respond to your enquiries and provide the services you request
- ·Send you project proposals, invoices, and project-related communications
- ·Improve our website, services, and user experience
- ·Analyse website traffic and usage patterns
- ·Send you marketing communications (only with your consent, and you may opt out at any time)
- ·Comply with legal obligations
- ·Protect against fraudulent or unlawful activity
- ·Enforce our Terms & Conditions
We will never sell, rent, or trade your personal information to third parties for their marketing purposes.
4. Legal Basis for Processing
We process your personal data on the following legal bases:
- ·Contractual necessity: To fulfil a contract with you or take steps at your request before entering into a contract
- ·Legitimate interests: To operate and improve our business, provided these interests are not overridden by your rights
- ·Consent: Where you have given us explicit consent to process your data for a specific purpose (e.g., marketing emails)
- ·Legal obligation: Where we are required to process your data to comply with applicable law
5. Sharing Your Information
We do not sell your personal data. We may share your information with:
- ·Service providers: Third-party vendors who assist us in operating our website and delivering services (e.g., hosting providers, email platforms, payment processors). These parties are contractually obligated to keep your data confidential.
- ·Analytics providers: Google Analytics and similar tools that help us understand site usage (data is anonymised where possible).
- ·Professional advisers: Lawyers, accountants, or auditors where necessary for legal or financial compliance.
- ·Law enforcement: Where required by applicable law, court order, or governmental authority.
All third parties are required to handle your data in accordance with applicable data protection laws.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.
- ·Enquiry and contact data: Retained for up to 3 years from last contact
- ·Client project data: Retained for up to 7 years for accounting and legal compliance
- ·Analytics data: Retained in accordance with Google Analytics default retention settings (26 months)
When data is no longer needed, we securely delete or anonymise it.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- ·Right to access: Request a copy of the personal data we hold about you
- ·Right to rectification: Request correction of inaccurate or incomplete data
- ·Right to erasure: Request deletion of your personal data ("right to be forgotten")
- ·Right to restrict processing: Request that we limit how we use your data
- ·Right to data portability: Receive your data in a structured, machine-readable format
- ·Right to object: Object to processing based on legitimate interests or for direct marketing
- ·Right to withdraw consent: Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at samelitecreativelab@gmail.com. We will respond within 30 days.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:
- ·Secure HTTPS encryption on our website
- ·Access controls limiting who can view personal data
- ·Regular security reviews of our systems and processes
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
10. Third-Party Links
Our Site may contain links to third-party websites, including our social media profiles (Instagram, Facebook, TikTok, X, LinkedIn). We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies before providing any personal information.
11. Children's Privacy
Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete it.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Samelite Creative Lab Email: samelitecreativelab@gmail.com Phone / WhatsApp: +254 712 725 361 Location: Nairobi, Kenya